About quality and prices


In times when we got used to the fact that things have short life cycles and the fashion industry has gone up from 4 yearly collections up to 52 (big brands issue new collection every week), the idea of durability and longevity may seem odd. And yet this is exactly what Kikimono stands for. We produce in Poland, from European garments and provide our customers with products that serve well for a long time.

Depending on the model, between 2 and 4,5 meters of fabric is required to produce one kimono. If the kimono is not lined, 2 meters of fabric are used to produce one kimono. In such a case the fabric is of higher weight (grammage). Lined kimonos require between 4 and 4.5 meters of fabric in total (it depends on the width of the fabric).

At Kikimono we like to obsess over the quality of stitching and use sewing stitches, which are subtle and elegant.

How is the price calculated?

Our prices are calculated with economical rigor, allowing us to exist as a company but foremostly with our customer in mind. We believe that great quality can be made affordable to many.

Transparency in terms of price calculation is seldom in the fashion industry. When you start your own research as a fashion start-up, you will soon learn that “anything is possible”.

One traditional way used for retail price calculation is the so called `keystone markup`. The price calculation is made according to the formula: production cost x 4.2 markup = retail price. The markup is so to say the amount added to the cost of production, to cover overhead costs, taxes and profit margin. While the method is still widely used, the markup has in the meantime gone up to 6 or 10 and more (the sky's the limit), depending on the industry sector. Low production costs allow for higher markups. Let's look at an example:

Pair of jeans produced at low cost:
5 Euro x markup 10 = retail price 50 Euro
Pair of jeans produced at higher cost (eg. in Europe from garment produced in Europe):
20 Euro x markup 10 = retail price 200 Euro

The higher the markup, the bigger the win but also the greater the wiggle room for seasonal price reductions and re-sellers margins.

Now let's have a look at prices at Kikimono – we are happy that we are able to make the price calculation based on the 4.5 markup. Given the rather high production cost, we want to keep the markup as close to 4.0 as possible in order to offer the customers a fair price.

The above mentioned price calculation allows us to offer our customers great quality and shopping experience (such as free delivery in specific countries) while remaining profitable. We will be able to continuously invest in best quality fabrics from around Europe. Remaining profitable means also for us, being able to pay the reseller margin and offer our kimonos in selected physical stores.

Looking at our price calculation from another perspective, all our prices can be broken down as follows:

  • 35% materials, production, logistics
  • 42% company cost and markup
  • 23% taxes
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